Scan Video

This was a really great project I got to work on at work a little while back. We have a great video team who shot some really nice footage. This was really the first spot that I can think of where I had the chance to add graphics in live action footage where the graphics needed to be  part of the footage and not just over lays of information or titles similar to what I would do at BYU Broadcasting. I guess the Imagine spot (2 posts past) had some of that but it was a little different being all 3D that was integrated.

The biggest thing for me with this spot was the chance to learn Mocha. Almost each scene with graphics needed the footage to be motion tracked for the graphics to work with the scene. The movie trailer replacing the poster and the several iphone screen replacements utilized this a ton. My favorite part is the interactive magazine. That would be pretty cool to have. Also, QR codes are awesome. I liked them before working with scan so it fun a fun thing to work with. We have nearly finished a second video for Scan so keep an eye out.